At Hareline Fishing Store, your privacy is as important to us as the quality of our fishing gear. This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.fishreelsstore.com. By using our website, you agree to the practices described below.

1. Information We Collect

We collect information to provide you with a seamless shopping experience and to improve our services. The types of data we collect include:

  • Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping address, and payment details (though we do not store full payment information).
  • Transaction Data: Details about the products you purchase, order history, and payment method preferences.
  • Technical Data: Your IP address, browser type, device information, and pages visited on our site, collected through cookies and similar technologies.
  • Communication Data: If you contact our customer service team (e.g., via email at [email protected]), we may keep records of those communications.

2. How We Use Your Information

We use your data for the following purposes:

  • To process your orders and deliver products to you.
  • To provide customer support and respond to inquiries.
  • To improve our website, products, and services based on user preferences and behavior.
  • To send you promotional emails or updates about new products and offers, but only if you have opted in to receive them.
  • To prevent fraud and ensure the security of our website and transactions.

3. Data Sharing and Disclosure

We value your trust and do not sell your personal information to third parties. However, we may share your data with:

  • Payment Processors: Such as Visa, MasterCard, JCB, and PayPal, to securely process transactions. These providers have their own privacy policies governing your data.
  • Shipping Partners: To deliver products to your address, we share necessary shipping information with logistics providers.
  • Service Providers: Companies that help us operate our website (e.g., hosting, analytics) under strict confidentiality agreements.
  • Legal Requirements: If required by law or to protect our rights, we may disclose information to comply with legal obligations.

We only share data necessary for these purposes and ensure partners adhere to privacy standards.

4. Data Storage and Security

Your data is stored on secure servers located in the United States. We implement industry-standard measures to protect your information:

  • Encryption technology (e.g., SSL) is used during data transmission, especially for payments.
  • We do not store complete payment details on our servers; payment information is handled by our secure partners.
  • Access to personal data is restricted to authorized personnel only.

While we strive to protect your data, no method of transmission over the internet is 100% secure. We continuously update our security practices to safeguard your information.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: You can request a copy of the personal data we hold about you.
  • Correction: You may update or correct inaccurate information in your account.
  • Deletion: You can request deletion of your personal data, subject to legal obligations.
  • Opt-Out: You can unsubscribe from marketing emails at any time using the link in our communications.
  • Data Portability: You may request a transfer of your data to another service.

To exercise these rights, contact us at [email protected]. We will respond within a reasonable timeframe.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

  • Essential Cookies: Required for basic functions like adding items to your cart and checkout.
  • Analytical Cookies: Help us understand how visitors use our site (e.g., Google Analytics) to improve performance.
  • Marketing Cookies: Used to display relevant ads based on your interests (you can opt out).

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

7. International Data Transfers

As a global store (serving North America, Europe, and other regions except Asia and remote areas), your data may be processed in the US or other countries. We ensure transfers comply with applicable laws (e.g., GDPR for EU customers) through safeguards like standard contractual clauses.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from children. If you believe a child has provided us with information, please contact us immediately.

9. Changes to This Policy

We may update this policy periodically to reflect changes in practices or laws. The updated version will be posted on our website with the effective date. We encourage you to review it regularly.

10. Contact Us

If you have questions about this Privacy Policy or your data, reach out to us:

Email: [email protected]
Address: Hareline Fishing Store, 2386 Evergreen Lane, WASHINGTON, US 20005

Thank you for trusting Hareline Fishing Store. We’re committed to protecting your privacy as carefully as we select our fly fishing gear.